Social Media Marketing for BJJ Gyms: Complete Strategy Guide

In 2026, there are 55.5 million social media user identities in the UK, representing 79.7% of the total population. UK users spend an average of 16 hours and 13 minutes weekly on social channels. For BJJ gyms, this represents a massive opportunity to reach prospects where they already spend significant time at zero cost for organic content.

Social media serves multiple functions for your gym. It showcases gym culture and community in a way static websites cannot, builds trust before prospects book their free trial through social proof, retains existing members through daily engagement, amplifies word-of-mouth marketing when members share your content, supports paid advertising by warming up audiences, attracts sponsorships and partnerships through visibility, and aids talent recruitment for instructors.

What social media cannot do is important to understand. It cannot replace local SEO as Google Business Profile remains your number one priority for local visibility, work without consistency as posting once monthly will not generate results, guarantee immediate member sign-ups as social media is typically top-of-funnel awareness, or compensate for poor in-person gym experience. Social media amplifies what you already offer but does not create value where none exists.

The time investment reality is significant: minimum 3-5 hours weekly for basic presence, ideal 7-10 hours weekly for growth, but this can be delegated to staff members or outsourced. The key is consistency over perfection.

Not all platforms deliver equal ROI. Focus your limited time on platforms where your target audience actually engages.

Recommendation for most gyms: Start with Instagram plus Facebook for highest ROI, add TikTok if you have video editing capacity, add YouTube when you have consistent content production capability, and only use LinkedIn if actively targeting corporate wellness programmes. Do not spread yourself too thin. Master two platforms before adding more.

Instagram is the most important social platform for UK BJJ gyms. With 33.4 million UK users representing 48.2% of the total population and 60% of UK internet users visiting monthly, Instagram offers unparalleled reach for visually compelling content like BJJ training.

Instagram works for BJJ because the platform is inherently visual, making BJJ's dynamic movements naturally engaging. The younger demographic of 18-34 primary users aligns perfectly with your target market. Instagram Reels have massive organic reach potential. According to Sprout Social's 2025 benchmarks, Reels achieve 2.46% engagement compared to just 0.45% for standard posts. Stories enable daily connection without overwhelming feeds, hashtags increase discoverability beyond your followers, and local discovery features help nearby prospects find you.

Content pillars should be mixed across these categories. Educational content should comprise 30% of posts and include technique breakdowns as short Reels of 15-60 seconds, position explanations, common mistakes and corrections, beginner tips, and self-defence applications. The purpose is to provide value, establish authority, and encourage sharing. Example: 3 Escapes from Side Control Every White Belt Should Know.

Behind-the-scenes content should comprise 25% of posts and show daily gym life, warm-ups and conditioning, instructor preparation before classes, cleaning and maintenance which demonstrates professionalism, and personal moments from coaches that humanise your team. The purpose is authenticity, relatability, and showcasing culture. Example: Instagram Story of your head instructor preparing class curriculum.

Member spotlights should comprise 20% of posts and feature member transformation stories, belt promotion celebrations, competition results, Member Monday recurring features, and video testimonials. The purpose is social proof, community building, and member retention. Example: Before and after photos of a member's 6-month BJJ journey with their story.

Action shots should comprise 15% of posts and include training photos, controlled sparring emphasising safety, kids classes in action, women's classes, and open mat sessions. The purpose is energy, excitement, and aspiration. Example: High-quality photo of two students executing a clean sweep during sparring.

Promotional content should comprise 10% of posts and share free trial offers, class schedule updates, event announcements for seminars and belt ceremonies, and membership specials. The purpose is conversion, urgency, and action. Example: Free Week Trial - Book Now with compelling gym footage.

Reels are your growth engine on Instagram. The algorithm prioritises Reels, delivering 10 times higher reach than feed posts. Whilst standard Instagram posts average 0.45% engagement, Reels achieve 2.46% according to 2025 benchmarks. Competitors are not doing this consistently yet, creating a massive opportunity.

Reel content ideas for 30-60 seconds include technique content such as 3 Escapes from Side Control, Guard Pass Everyone Should Know, How to Survive Your First Sparring Session, Self-Defence Move Every Woman Should Know, and Common Beginner Mistake: Guard Passing.

Culture and community content works well. Examples include Day in the Life of a BJJ Student, What It's Like Training at [Gym Name], Belt Promotion Surprise Reaction, and Team Dinner After Competition.

Trending and viral content adapts current trends. Use trending audio from the Reels tab, adapt BJJ memes and humour, create POV: Your first day at BJJ videos, share Things you hear at BJJ gym compilations, and participate in challenges adapted to BJJ context.

Transformation content shows progress. Include before and after journeys, 6 months of BJJ progress videos, weight loss stories with permission, and confidence-building testimonials.

Reel best practices include using vertical 9:16 format for full-screen mobile viewing, hooking viewers in the first 1-2 seconds with text or compelling visual, keeping editing fast-paced with 3-5 second clips maximum, using trending audio which is critical for algorithm reach, adding text overlays as many watch without sound, including clear CTA in caption such as link in bio or tag location, and posting 4-7 times weekly with daily being ideal. Studies show Instagram Reels consistently outperform TikTok, delivering 2-3 times higher median video views globally according to 2026 data.

Stories appear at the top of followers' feeds, which is prime real estate. They enable behind-the-scenes, authentic connection that keeps your brand top-of-mind daily. Use interactive features like polls, questions, and quizzes to boost engagement.

Story content ideas include daily class highlights, instructor takeovers where you let instructors post for a day, Q&A sessions such as Ask me anything about BJJ, polls like Which technique should I show next?, countdowns to events, link stickers to free trial page, reposts of member tags with permission, and gym humour and memes.

Story best practices include posting 3-10 stories daily, mixing content types including video, photo, text, and polls, using interactive stickers to boost engagement, tagging members with their permission, adding location tags for local discovery, and saving important stories to profile Highlights for permanent access. Highlight categories might include Classes, Instructors, Members, Events, and Testimonials.

Feed posts have lower reach than Reels but remain important for showcasing your best content and building your profile aesthetic. Best practices include using high-quality photos that are well-lit, sharp, and composed, creating carousel posts where viewers swipe through multiple images for higher engagement, mixing portrait and landscape orientations, maintaining consistent visual style with similar filters and editing, writing storytelling captions of 200-500 words ideally, including call-to-action in captions, tagging your location for local discovery, tagging members and partners, and adding hashtags in the first comment to keep captions cleaner.

Use 20-30 hashtags per post as Instagram allows 30 maximum. Mix hashtag sizes including large with 1M+ posts, medium with 100K-1M posts, and small or niche with 10K-100K posts. Create a branded gym hashtag such as YourGymName and add hashtags in the first comment rather than caption.

Large hashtags with 1M+ posts include BJJ, BrazilianJiuJitsu, Grappling, JiuJitsu, MartialArts, and Fitness. These provide low conversion but broad reach.

Medium hashtags with 100K-1M posts include BJJLifestyle, BJJCommunity, BJJTraining, GirlsInGis, NoGi, and Grappler. These provide better conversion and still good reach.

Small or niche hashtags with 10K-100K posts include UKBJJ, LondonBJJ, BJJ followed by your city, BJJBeginners, BJJFamily, and WomenInBJJ. These provide highest conversion and targeted audience.

Local hashtags include your city followed by Fitness, your city followed by MartialArts, and your neighbourhood followed by Gym. These provide hyperlocal reach.

Profile optimisation includes a bio of 150 characters that states what you do such as BJJ Gym, your location, who it's for such as all levels and beginners welcome, and CTA for free trial link. Example: Premier BJJ Gym in [City] | All Levels Welcome | Try Your First Week FREE with link below. Use link-in-bio tool such as Linktree, Taplink, or Instagram's native multiple links feature. Prioritise free trial booking as primary CTA, followed by class schedule, contact information, and latest blog post. Create story highlights saved to your profile with categories including Classes, Instructors, Members, Events, and Testimonials. Use custom highlight covers with consistent branding.

Despite declining organic reach, Facebook remains valuable for UK gyms. With 38.3 million UK users representing 55.2% of population, Facebook reaches an older demographic of 30-50 primary users who often have higher disposable income. The platform excels at event promotion as the best platform for this, Facebook Groups for community building, and serves as the foundation for Facebook and Instagram paid ads.

Facebook page content strategy includes text posts with photos which provide best engagement. Longer storytelling captions work better on Facebook than Instagram. Share member success stories, instructor spotlights, and gym updates and news. Facebook's algorithm still prioritises meaningful interactions.

Video content performs well. Upload videos natively for better reach than YouTube links. Share technique tips, gym tours, member testimonials, and event highlights. Native video performs significantly better than external links.

Event posts promote open mats, guest seminars, belt ceremonies, and social gatherings using Facebook's Events feature. Members can invite friends, amplifying your reach organically.

Live video includes Q&A sessions, live class demonstrations, behind-the-scenes content, and event coverage. Live video receives higher engagement than pre-recorded content and sends notifications to followers.

Posting frequency should be 3-5 times weekly minimum. Best times for UK audience are 6-9am for morning commute, 12-1pm for lunch break, and 6-9pm for evening wind-down. However, modern algorithms prioritise content quality over posting time, so focus on engagement-driving content first.

Facebook Groups strategy includes a private member group as a retention tool. Create an exclusive group for current members only. Share class updates, post technique videos for review, facilitate member communication, build community culture, celebrate wins and milestones, and drive daily engagement which increases retention. This becomes your community hub.

A public community group serves as a lead generation tool. Create a group named [City] BJJ Community open to all, not just your members. Share BJJ content, news, and events. Position yourself as the community hub. Include subtle gym promotion without being overly salesy. Build authority in the local BJJ scene and attract prospects organically.

Participate in local groups by joining local community Facebook groups such as [City] Residents, Things to Do in [City], and [City] Fitness and Health. Provide value without spammy self-promotion. Answer questions and share expertise. Mention your gym only when contextually relevant, such as when someone asks about martial arts gyms.

Facebook events should be created for every gym happening including open mats, seminars, belt ceremonies, and social gatherings. Invite local followers. Members can invite their friends for word-of-mouth amplification. Post updates leading up to the event to maintain visibility. Share photos and recap after the event to show what attendees missed, creating FOMO for next time.

Facebook reviews should be encouraged from members on your Facebook page to complement Google reviews. These provide social proof for prospects researching you. Respond to all reviews within 24-48 hours. Facebook reviews appear prominently on your page and in search results.

TikTok offers unprecedented viral potential for BJJ content. With 24.8 million UK users aged 18+ and the average UK user spending 49 hours 29 minutes monthly on the platform, more than double YouTube's 19 hours 10 minutes, TikTok dominates for engagement. The algorithm favours new accounts equally, so you do not need existing followers to go viral.

TikTok works for BJJ because the algorithm does not rely on who users follow but relies on user behaviour and engagement signals. Technique content consistently goes viral on TikTok. The platform reaches massive younger demographics including Gen Z and Millennials. Short-form video is low barrier to entry, so you can film quality content on your phone. Content can reach millions with zero followers if the algorithm identifies engagement. Most importantly, you can cross-post to Instagram Reels for double value.

TikTok content strategy includes technique content which performs best. Create 15-60 second technique breakdowns such as Sweep from Closed Guard, Escape Side Control, and Basic Self-Defence Move. Use voiceover explanation or text overlays. Keep demonstrations clear and simple. This content type performs exceptionally well.

Trending sounds and formats are critical. Use trending audio as TikTok algorithm prioritises this heavily. Adapt popular formats to BJJ context including POV: [relatable BJJ scenario], Things you'll hear at BJJ, before and after transformations, and duets and stitches with other BJJ creators. The bar is higher in 2026 as you need 70%+ completion rate to go viral, up from 50% in 2024.

Gym culture content includes day-in-the-life at BJJ gym, Getting ready for class, What I eat as a BJJ athlete, funny moments and bloopers, and team camaraderie. Authenticity is key as users are drawn to genuine, relatable content.

Challenge content includes participating in BJJ challenges using hashtag BJJChallenge, skill demonstrations, transformation challenges, and encouraging members to participate for user-generated content.

TikTok best practices include using vertical 9:16 format for full-screen viewing, hooking viewers in the first 1-2 seconds which is critical for retention and algorithm, using trending sounds by checking For You page daily, adding text overlays for accessibility and engagement, including 3-5 relevant hashtags as hashtag stuffing is dead with new strategy being highly relevant hashtags plus keywords in caption, posting daily for maximum growth with minimum 3-5 times weekly, engaging with comments immediately by replying to every comment in the first hour which signals active creator and boosts the video, and maintaining consistency as the algorithm rewards it. The first 60 minutes after posting are critical for algorithm assessment.

TikTok profile should include a clear bio stating BJJ Gym and Location, link to free trial booking page, and pin your best technique video or gym tour.

Cross-posting from TikTok to Instagram Reels involves creating content on TikTok using easier editing tools, downloading without watermark using available apps, and uploading to Instagram Reels separately. You will double your reach with the same content. However, studies show cross-posted content underperforms by 30-50% compared to platform-native content, so whilst you save time cross-posting, you lose some reach and engagement. The time saved may still make it worthwhile for busy gym owners.

YouTube serves a different purpose than short-form platforms including authority building through long-form educational content, SEO benefits as YouTube is the second-largest search engine, evergreen content that ranks for years, monetisation potential providing passive income, and embeddable content for your website providing an SEO boost.

Content types include technique tutorials as core content. Create 5-15 minute detailed breakdowns of specific positions and techniques. Make content beginner-friendly with multiple angles and slow-motion. Use step-by-step instruction. Title format: How to [Technique] - [Position] BJJ Tutorial.

Position breakdowns provide complete position overviews. Examples include Complete Guide to Closed Guard and Side Control Mastery. These 15-30 minute deep dives establish expertise.

Sparring footage with commentary shows rolls with voiceover analysis, explains decision-making, highlights technique applications, and demonstrates relatability through mistakes and successes, not just perfect execution.

Gym culture and vlogs include Day in the Life at [Gym Name], competition preparation, gym tours, member interviews, and behind-the-scenes content.

Q&A videos answer common beginner questions. Create Your BJJ Questions Answered series and engage audience by asking for questions in comments of previous videos.

YouTube SEO optimisation starts with video titles. Make them keyword-rich and searchable. Front-load important keywords. Include BJJ or Jiu Jitsu. Example: Kimura from Closed Guard - BJJ Technique Tutorial.

Descriptions matter as the first 2-3 sentences are critical and appear in search results. Write detailed descriptions of 300+ words. Include keywords naturally. Add timestamps which improve user experience and SEO. Include links to website, free trial, and social media. Add clear call-to-action.

Tags should include 10-15 relevant tags mixing broad and specific. Include location tags if targeting local audience. Consider including competitor gym names so your videos appear in related videos.

Thumbnails should be custom, not auto-generated. Include clear text with technique name. Apply high contrast and bright colours. Include face in thumbnail for higher click-through rate. Maintain consistent branding across videos.

Posting frequency should ideally be weekly uploads providing 52 videos yearly. Consistency matters more than volume. Batch film content for efficiency.

Monetisation becomes available once you reach 1,000 subscribers plus 4,000 watch hours. Enable ad revenue for passive income. Consider affiliate links for gym gear and software.

LinkedIn serves a niche purpose for BJJ gyms including reaching professional audiences, marketing corporate wellness programmes, establishing B2B partnerships, targeting higher-income demographics, and facing less competition as most gyms ignore LinkedIn.

Content strategy focuses on topics that work including leadership lessons from BJJ, team-building benefits, mental health and stress management, work-life balance through training, executive fitness and longevity, and corporate wellness case studies.

Posting frequency should be 1-2 times weekly, which is sufficient. Quality matters more than quantity on LinkedIn.

Profile optimisation includes creating a company page for your gym, maintaining personal profiles for owners and instructors with complete professional information, and showcasing your corporate wellness programme prominently.

Lead generation targets HR professionals and executives. Offer corporate group discounts. Share case studies from existing corporate clients. Link to a dedicated corporate wellness page on your website.

A 30-day content calendar sample mix includes weekly recurring themes. Monday features Member Monday spotlight on Instagram and Facebook. Tuesday features Technique Tuesday Reel on Instagram and TikTok. Wednesday features gym culture behind-the-scenes on Facebook and Stories. Thursday features Throwback Thursday with old gym photos for nostalgia. Friday features weekend class schedule on all platforms. Saturday features open mat highlights on Stories. Sunday features motivational content. Repeat these themes with variations across the month. This structure provides consistency whilst allowing creative flexibility.

Content batching is an efficiency strategy. Film 4-8 pieces of content in one session. Schedule 1-2 hours for filming when gym lighting is good. Edit in batches as this is more efficient than editing one at a time. Schedule posts in advance using tools. Repurpose across platforms. This approach saves significant time.

Content repurposing maximises value. First, film long-form YouTube video as a 10 minute technique tutorial. Second, cut into 60-second Reel for Instagram. Third, cut into 15-30 second TikTok. Fourth, screenshot for Instagram feed post. Fifth, write blog article version for website to benefit SEO. Sixth, feature in email newsletter. One filming session provides six uses across channels. This is how professional content creators maintain consistency without burning out.

Tools for scheduling include Meta Business Suite which is free for Facebook plus Instagram, Later, Buffer, or Hootsuite for multi-platform scheduling, TikTok native scheduler, and YouTube scheduler. According to 2026 comparisons, Buffer starts at £5 per month for 1 channel whilst Hootsuite starts at £99 per month for enterprise features. Later starts at £25 per month. Choose based on your budget and platform needs.

User-generated content includes reposting member content with permission, encouraging members to tag your gym in their posts, creating a branded hashtag for your gym, resharing member competition results, and featuring member stories regularly. This provides authentic content and makes members feel valued.

Engagement directly impacts algorithm performance. The more people interact with your content, the more the algorithm shows it to others. Beyond algorithm benefits, engagement builds community, loyalty, and social proof.

Engagement tactics include responding to every comment. Reply within 24 hours. Personalise responses rather than using generic thanks. Ask follow-up questions to continue conversation. Use members' names when responding. Like and heart comments to acknowledge them.

Ask questions in captions such as What's your favourite guard pass?, Training tonight? Drop a gi emoji if you'll be there, Tag someone who needs to see this, and What should I cover next? Questions dramatically increase comment rates.

Interactive stories include using polls such as Gi or No-Gi?, question stickers for Ask me anything about BJJ, quizzes about technique, and countdowns to events. These encourage participation and boost engagement metrics.

Respond to DMs with fast response time within hours, not days. Answer questions thoroughly. Be helpful, not salesy. Convert enquiries to trial bookings through genuine conversation.

Engage with other accounts by spending 15-30 minutes daily engaging outside your profile. Like and comment on member posts. Engage with local businesses. Comment on other BJJ gym content for networking, not competing. Follow local accounts in your area.

Contests and giveaways can be run monthly or quarterly. Example: Tag 3 friends and follow for a chance to win free month. This drives engagement and follower growth. Prize ideas include free membership month, gi, rashguard, private lesson, or branded merchandise. Ensure compliance with platform rules.

Organic social media is essential, but paid advertising accelerates results in specific scenarios. Consider paid ads when launching your gym and needing immediate awareness, promoting special offers such as free trial or founding member rates, promoting events like seminars or open days, boosting best-performing organic content, or retargeting website visitors who did not book.

Facebook and Instagram ads are most effective for gyms. Target local radius of 5-10 miles from your gym. Use interest targeting including fitness, martial arts, MMA, and combat sports. Create lookalike audiences from existing members. Video ads outperform static images consistently. Use free trial booking as CTA. Typical UK costs are £0.50-2 per click and £20-50 per trial booking. For detailed guidance, see our dedicated guide on Facebook and Instagram Ads.

Boosted posts versus ad campaigns differ significantly. Boosted posts are quick and simple but less effective. Ad campaigns offer more control, better targeting, and higher ROI. Recommendation: use Ads Manager rather than the Boost button for better results.

Key metrics to track include awareness metrics such as follower growth monthly, reach showing unique accounts reached, and impressions showing total views.

Engagement metrics include engagement rate calculated as likes plus comments plus shares divided by followers, comments per post, shares and saves indicating high-value engagement and content worth revisiting, and Story replies and interactions.

Conversion metrics include link clicks to website or booking page, profile visits, DM enquiries, trial bookings from social which should be tracked with UTM parameters, and cost per lead if running paid ads.

Benchmarks for gyms based on 2026 fitness industry data show follower growth of 5-10% monthly is aggressive whilst 2-5% is healthy. Engagement rate of 3-5% is good whilst 5%+ is excellent compared to Instagram's platform average of 0.45%. Reels views of 2-5 times your follower count indicate good organic reach. According to recent data, fitness brands like RADD CrossFit achieved 2.39% engagement rate with 2.3K followers, whilst FOX Sports maintained 2.21% with 1.4 million followers.

Tools for analytics include native platform tools such as Instagram Insights, Facebook Insights, TikTok Analytics, and YouTube Analytics. For cross-platform reporting, consider Later, Hootsuite, or Sprout Social as paid tools.

Monthly reporting should track month-over-month growth across all metrics, identify best-performing content types to create more of what works, note worst-performing content to do less of this, adjust strategy based on data not assumptions, and share highlights with your team to celebrate wins and align on priorities.

Inconsistent posting means posting intensively for a week then disappearing for a month. Fix this by creating a content calendar, batching content, and using scheduling tools.

Only promotional content means every post is Sign up now! Fix this by following the 80/20 rule with 80% value or entertainment and 20% promotion.

Poor quality photos and videos that are blurry, dark, or unflattering should be fixed by using good lighting, steady shots with tripod or stable surface, and basic editing with free tools like CapCut or InShot.

Ignoring comments and DMs makes your account look abandoned. Fix this with a daily engagement routine of 15-30 minutes minimum.

No clear CTA means posts without purpose or next step. Fix this by ensuring every post has a CTA, even if subtle such as Tag a training partner or Link in bio.

Not showing people means only showing techniques on a dummy or empty mats. Fix this by featuring real people training as it is much more engaging and relatable.

Copying competitors exactly means having no unique voice or personality. Fix this by showing authenticity and showcasing your gym's unique culture and values.

Forgetting to tag location misses local discovery opportunity. Fix this by always tagging your gym location on posts and Stories.

No tracking or analytics means not knowing what works. Fix this with weekly metrics review and monthly comprehensive analysis.

Giving up too soon means expecting viral success in week 1. Fix this by committing to consistency for 3-6 months minimum before judging results.

Zero budget strategy focuses on organic content only with no ads. Use DIY content creation as smartphone camera is sufficient in 2026. Leverage free editing tools including Canva for graphics, CapCut or InShot for video editing, and Instagram's native editing tools. Maximise user-generated content by reposting members' content with permission. Your only investment is time at 3-5 hours weekly.

Time-saving tactics include batch content creation by filming 10 videos in one 2-hour session, repurposing content across platforms so one video becomes Instagram Reel, TikTok, and YouTube Short, using scheduling tools to post in advance, delegating to staff members or keen members perhaps offering them free membership in exchange, and focusing on 2 platforms maximum initially by mastering Instagram and Facebook before adding TikTok or YouTube.

When to invest includes considering paid services when you have capacity. Hire a social media manager at £500-2,000 per month in UK for freelancers or agencies. Invest in professional photo and video shoots at £200-1,000 one-time for a full day shoot. Allocate budget for paid ads at £100-500 per month as a starting budget. Subscribe to content creation tools at £20-100 per month for premium features. These investments accelerate growth but are not necessary to get started.

Staff guidelines should establish clear guidelines including what they can and cannot post about the gym, tagging and mention guidelines, professionalism standards even on personal accounts, and content approval process if needed for sensitive topics.

Member guidelines should encourage members to tag your gym in their posts for free marketing, establish photo and video consent especially critical for kids and women who may not want their image shared publicly, require respectful content only with no controversial topics with gym tag, and make politics or inflammatory content off-limits when associated with your gym brand.

Privacy and consent means always asking permission before posting member photos or videos. This is especially critical for children and women who may have safety concerns. Include photo and video consent in your membership agreement. Provide an easy opt-out process. Respect members' privacy preferences and never pressure someone to be in your content. This builds trust and protects you legally.

Week 1 focuses on foundation. Optimise all profiles for Instagram and Facebook including bios, profile photos, and links. Create a 30-day content calendar with recurring themes. Set up scheduling tool such as Meta Business Suite or Buffer. Take inventory of existing content and media.

Weeks 2-4 focus on building consistency. Post daily on primary platforms including Instagram and Facebook. Engage 15-30 minutes daily by responding to comments and engaging with other accounts. Film 10-15 pieces of content in batch sessions. Track metrics weekly to establish baseline.

Months 2-3 focus on optimisation. Analyse what content performs best and double down on winners. Experiment with Instagram Reels and TikTok. Engage with local community accounts. Launch first contest or giveaway. Refine posting schedule based on when your audience is most active.

Months 3-6 focus on scaling. Consider paid ads if budget allows at £100-500 per month starting. Expand to additional platforms such as TikTok if not already, then YouTube. Launch user-generated content campaigns with branded hashtag. Refine content pillars based on performance data. Document your process for delegation or outsourcing.

By month 6, you should have a consistent posting rhythm, engaged community, and social media as a meaningful member acquisition channel complementing your local SEO efforts.