Kids BJJ Program Development: Complete Guide for UK Gym Owners

This age group has attention spans of 5-10 minutes maximum and learns primarily through play and movement. Programme focus should emphasise fun, basic coordination, simple discipline concepts, and building confidence. Class length should be 30-40 minutes maximum - longer sessions result in chaos and disengagement.

Techniques must be drastically simplified: basic positions (mount, guard concepts) without complex details, fundamental movements (shrimping, rolling, bridging), and absolutely no submissions. The primary goal is developing body awareness and comfort with physical contact. Games-based learning is essential - virtually every activity should feel like play whilst teaching BJJ movements. Parent involvement varies, with some children needing parents nearby initially, whilst others thrive independently from week one.

Seven to nine-year-olds demonstrate better focus and absorb information like sponges. They're eager to please instructors and can follow multi-step instructions. Class length extends to 45-60 minutes with balanced structure combining games and technical instruction.

Programme focus shifts to genuine BJJ fundamentals with character development integration. Techniques expand to include core BJJ positions (all major positions taught), basic submissions (armbar, triangle, Americana, rear-naked choke), fundamental sweeps from closed guard, and simple escapes from common positions. Competition can be introduced optionally at low-pressure events, though never mandatory. This age group transitions from parent-dependent to independent training, building friendships with training partners that strengthen retention.

Pre-teens possess the cognitive ability for complex learning and strategic thinking. They understand cause-and-effect in techniques and can chain movements together. Full 60-minute classes match their attention span and physical capacity.

Technical development becomes the primary focus, with sport BJJ introduction for interested students. The curriculum covers full fundamentals (complete beginner-to-blue-belt curriculum adapted for age), guard development (multiple guard types), passing systems (both pressure and movement-based), and submission chains. Competition preparation becomes appropriate for interested students, teaching goal-setting and performance under pressure. Peer relationships and sense of belonging become critical - children this age train because they enjoy their friends and feel part of something special.

Teenagers can train at near-adult intensity and complexity. They possess the physical and mental capacity for advanced techniques and can handle 60-90 minute sessions, often joining adult fundamentals classes.

Programme focus shifts to sport BJJ, competition preparation (for those interested), and smooth transition pathways to adult classes. Advanced curriculum includes competition techniques, complex positions (De La Riva, berimbolo introduction, leg attack fundamentals), and strategic game development. Social dynamics become paramount - teens train because of friend groups and identity formation. Retention at this age requires understanding that teens need autonomy, respect, and clear pathways to adult class integration. The belt progression system must acknowledge their advancing skills whilst maintaining appropriate standards.

Small gyms (under 30 kids): Two classes work best - Ages 4-9 combined, Ages 10-15 combined. This provides age-appropriate instruction whilst maintaining viable class sizes.

Medium gyms (30-80 kids): Three classes allow better segmentation - Ages 4-6, Ages 7-11, Ages 12-15. This configuration balances developmental appropriateness with operational efficiency.

Large gyms (80+ kids): Four or more classes enable optimal age grouping - Ages 4-5, Ages 6-8, Ages 9-11, Ages 12-15, with potential skill-based divisions within age groups. Some London gyms run six separate kids sessions weekly with this model.

The IBJJF standardised kids belt system provides clear progression from ages 4-15. The system includes white belt (all beginners start here), grey belt (ages 4-15, first coloured belt), yellow belt (ages 7-15), orange belt (ages 10-15), and green belt (ages 13-15). Each coloured belt has three divisions: colour-white stripe, solid colour, and colour-black stripe, providing visible interim milestones.

At age 16, students transition to the adult belt system, starting with blue belt as the minimum rank. Unlike adults, kids have no minimum time requirements between belts according to IBJJF standards, allowing professors flexibility based on individual readiness. The 4-stripe system (common on adult belts) can be applied to kids belts, providing quarterly recognition between belt promotions.

Ages 4-6 Curriculum: Focus entirely on fundamental movements (shrimping, bridging, forward/backward rolls), simple position concepts (mount means on top, guard means on bottom), zero submissions (control and escapes only), self-defence concepts (stranger danger, safe vs unsafe touch), and games incorporating BJJ movements. Technical vocabulary should be minimal - use simple language like 'shrimp away' rather than 'hip escape'.

Ages 7-9 Curriculum: Expand to core BJJ positions (mount, side control, guard, back control with details), basic submissions (armbar from mount, rear-naked choke, Americana, triangle introduction), fundamental escapes (from all major positions), basic sweeps (scissor sweep, hip bump sweep), takedown fundamentals (body lock, double-leg basics), and positional sparring with controlled intensity.

Ages 10-12 Curriculum: Implement full fundamentals curriculum adapted from adult beginner programmes, sweep and pass systems (connected techniques, not isolated moves), submission chains (if armbar fails, transition to triangle), guard development (closed guard, half guard introduction), competition techniques for interested students, and controlled live sparring with appropriate partners.

Ages 13-15 Curriculum: Advanced techniques appropriate for skill level, modern sport BJJ (berimbolo introduction, advanced guard variations), competition preparation (strategy, mental preparation, rules), integration with adult fundamentals classes, and potential assistant coaching opportunities for mature students. This age group benefits from understanding how fundamentals and advanced classes differ as they transition.

Games are non-negotiable for ages 4-9 and highly beneficial for all age groups. Effective BJJ games teach techniques whilst children believe they're simply playing. Popular options include:

• Shark Tank: One child in middle (shark) whilst others attempt to pass their guard. Teaches guard retention and passing concepts through play.
• King of the Mat: Students compete to achieve and maintain dominant position (mount or back). First to hold position for 10 seconds wins. Teaches positional control.
• BJJ Tag: Traditional tag with BJJ movements required - shrimp to move forward, bridge to move backward. Develops fundamental movement patterns.
• Belt Wars: Two students grip opposite ends of a belt, attempting to pull opponent across a line. Builds grip strength and stance.
• Turtle Races: Relay races in turtle position. Teaches proper turtle structure whilst children laugh.
• Guard Pull Tug-of-War: Partners sit facing each other holding a gi, attempting to pull opponent forward. Develops core and guard retention.

Benefits extend beyond engagement - games develop skills without creating performance pressure, build camaraderie between students, allow less coordinated children to succeed (levelling the playing field), and make classes memorable (children beg parents to return). Instructors should maintain a library of 20-30 games, rotating regularly to maintain novelty.

0-10 minutes: Game-Based Warm-Up
High-energy games incorporating BJJ movements. Examples: shrimp races, forward roll competitions, bridge contests. Goals: elevate heart rate, develop fundamental movements, capture attention immediately.

10-15 minutes: Technique Instruction
Demonstration with brief, clear explanation. Visual learning emphasis - show more than tell. Maximum 2-3 techniques for younger kids, up to 4-5 for teens. Check for understanding through partner demonstration.

15-35 minutes: Drilling and Practice
Lots of repetition with partner rotation every 3-5 minutes. Instructor circulates providing individual feedback. Positive reinforcement emphasis. Partners should be similar size when possible.

35-50 minutes: Games or Positional Sparring
Apply techniques in game context or controlled positional sparring. For younger kids: always games. For older kids: mix of games and positional sparring. Supervised closely for safety.

50-55 minutes: Cool Down and Character Lesson
Brief mat chat about respect, discipline, perseverance, or monthly character theme. Students sit in circle, instructor leads discussion. Tie lesson to something that happened in class.

55-60 minutes: Announcements and Dismissal
Upcoming events, belt promotions, parent reminders. Organised dismissal (not chaos). Brief parent conversations about child's progress.

Younger children need condensed structure: 0-10 minutes warm-up games, 10-20 minutes single technique instruction with lots of repetition, 20-35 minutes game time incorporating the technique, and 35-40 minutes cool down with parent discussion. Attempting 60-minute classes for this age group results in chaos after 40 minutes - know when to end on a high note.

Children learn differently than adults, requiring adapted pedagogy. Use simple language avoiding complex jargon (say 'trap the arm' not 'isolate the appendicular limb'). Visual demonstration trumps verbal explanation - show three times, explain once. Repetition exceeds adult needs - children require 2-3x more repetitions to retain techniques.

Positive reinforcement should dominate - praise effort and improvement, not just success. Catch children doing things correctly and announce it publicly. Short segments prevent boredom - switch activities every 5-10 minutes maximum. Energy management matters - alternate high-energy activities with calm focused work. When energy wanes, introduce a game to reset attention.

Understanding effective class structure principles helps adapt adult teaching methods for children appropriately.

Implement monthly or weekly character themes: Respect (for instructors, training partners, parents, self), Discipline (following instructions, consistent effort, delayed gratification), Confidence (trying new things, speaking up, performing under pressure), Focus (paying attention, completing tasks, blocking distractions), Perseverance (not giving up, learning from mistakes, long-term commitment), and Anti-Bullying (standing up for self and others, conflict resolution, empathy).

These themes resonate deeply with UK parents, aligning with national curriculum emphasis on British values and personal development.

Mat chats (5 minutes at class start or end) address the monthly theme through storytelling or discussion. Ask children to share examples of demonstrating the theme. Awards and recognition systems celebrate character, not just technical skill - 'Most Respectful Student' or 'Perseverance Award' alongside technical achievements.

Parent communication extends learning home through monthly newsletters explaining the character theme, suggesting ways parents can reinforce it, and sharing examples from class. Tying techniques to character lessons creates memorable connections: 'Escaping mount teaches perseverance - you're stuck in a bad position but you never give up, you keep working to escape.'

Pre-class and post-class brief conversations (30-60 seconds) provide quick updates on progress or behaviour. Monthly newsletters cover programme updates, student achievements, upcoming events, and character themes. Parent-teacher conferences twice yearly offer formal feedback sessions (15-20 minutes per family, scheduled). WhatsApp groups or private Facebook groups enable announcements, photos (with consent), and community building. Email updates mark significant milestones like belt promotions, competition results, and programme changes.

Focus communication on child's progress (technical improvement, character development, effort recognition), upcoming events (belt promotions, competitions, demonstrations), class schedule changes (holidays, special events, instructor substitutions), programme expectations (attendance policies, uniform requirements, behaviour standards), and celebrating achievements (belt promotions, competition participation, character awards).

Specificity matters. Rather than 'Sarah did well today', say 'Sarah successfully escaped mount three times today using the technique we've been practising - her hip movement is really improving.' Parents treasure specific observations about their child's development.

Most parents watch from a viewing area, which works well for maintaining class focus whilst satisfying parent interest. For very young children (4-6), occasional parent participation in class can ease anxiety initially. Volunteering at events (competitions, belt ceremonies, demonstrations) builds community investment. Parent-child BJJ workshops (quarterly fun family events) create shared experiences and deepen engagement.

Setting clear boundaries matters - parents should not coach from sidelines or interrupt class. Respectfully established expectations prevent issues.

Challenging discussions inevitably arise. Behaviour issues require private conversations focusing on solutions, not blame. 'Jake has been struggling with listening during class. At home, have you noticed anything that might be affecting his focus? Let's work together on strategies.' Slow progress or delayed promotions need managing carefully - emphasise individual journeys vary, progress isn't always linear, and specific areas being developed.

Safety concerns demand immediate, serious discussion with documented follow-up. Fees and billing issues should be handled with empathy but firm boundaries. Always remain professional, constructive, and solution-oriented. Document serious conversations for records.

All instructors and assistants working with children must hold Enhanced DBS checks. As of 2026, the government fee is £49.50, with umbrella body administration fees of £10-14, totalling approximately £60-64 per check. Volunteers working with children receive free DBS checks (administration fee only).

Enhanced DBS checks are the highest level, revealing spent and unspent convictions, cautions, reprimands, and warnings held on the Police National Computer, plus information held locally by police forces that is reasonably considered relevant. Application occurs through umbrella bodies registered with the DBS - gyms cannot apply directly.

Renewal every 3 years is recommended best practice, though not legally required. Some gyms require instructors to subscribe to the DBS Update Service (£13/year) allowing instant verification. The Gov.uk DBS check application process provides official guidance. Non-compliance is serious - working with children without proper DBS checks creates criminal liability and immediately invalidates your insurance.

Written safeguarding policies must be documented, displayed publicly, and published on your website. Key components include a designated safeguarding lead (DSL) identified by name and contact details, clear reporting procedures for concerns about child safety (internal and external contacts including local authority designated officer), supervision ratios (whilst no fixed UK ratio exists for martial arts, 1:15-20 is reasonable for BJJ), parent/guardian consent forms for participation and emergency contact, and photography/social media consent (explicit opt-in required under GDPR).

The NSPCC Child Protection in Sport Unit provides free resources specifically for sports clubs. Their safeguarding framework covers recruitment, codes of conduct, managing concerns, and creating a positive environment. Sport England also publishes safeguarding guidance for sports organisations. Your compliance obligations extend beyond safeguarding to broader regulatory requirements.

Public liability insurance (£5-10 million minimum) must explicitly cover children's activities - verify this with your provider, as standard martial arts policies may exclude or limit children's coverage. Some insurers require additional premium for kids programmes or impose specific safety requirements (qualified instructors, safeguarding policies, DBS checks).

Specialist providers like BMABA (British Martial Arts & Boxing Association) understand kids programme requirements. Generic business insurance often excludes martial arts entirely. Review your insurance coverage specifically for children's activities before launching programmes.

Separate changing facilities for boys and girls are required if children change at your gym (many kids arrive in uniform). Adult supervision guidelines should follow the 'two-adult rule' - avoid one-on-one situations between adults and children. Open-door policies for any individual instruction or conversations maintain transparency. Changing room supervision requires same-gender adults when supervision is necessary.

Physical contact during instruction must be appropriate, necessary for technique demonstration, and ideally with parental awareness. Some gyms implement policies requiring parental consent for hands-on correction of technique.

If affiliated with the UKBJJA (UK Brazilian Jiu-Jitsu Association), their safeguarding requirements apply. The UKBJJA Junior Policy document outlines specific child protection obligations for member gyms. Independent gyms must still comply with all UK safeguarding law - governing body affiliation doesn't replace legal obligations, but provides additional frameworks and support.

Model 1: Separate Kids Membership
UK kids BJJ memberships typically range £55-75/month depending on location and frequency. London gyms charge towards the upper end (£70-75/month), whilst regional gyms price at £55-65/month. This pricing is lower than adult memberships (£80-110/month), justified by shorter class duration (45-60 minutes vs 90+ minutes for adults) and typically twice-weekly training rather than unlimited.

Model 2: Integrated Family Membership
Family memberships at £100-150/month include kids and parents training together. This model encourages whole-family participation, creates higher revenue per household, and dramatically improves retention (entire families stay together). Families training together rarely quit - they've built BJJ into family identity.

Model 3: Class Packs
Pay-per-class at £8-12 per session or 10-class packs at £70-100 provide flexibility for families uncertain about commitment. Whilst flexible, this model generates lower commitment and retention than memberships. It works as an entry point before transitioning families to membership.

Family discount structures incentivise multiple children enrolling: 2nd child receives 20% discount, 3rd child receives 50% discount, and parent + child family rates combine at £100-120 total. These discounts improve accessibility whilst maintaining strong per-family revenue.

Sibling retention benefits are substantial - when one child quits, others often follow. Conversely, when one child loves training, siblings typically join. Family discounts acknowledge this dynamic whilst building larger household relationships.

Kids programmes generate revenue beyond memberships. Birthday parties at £150-300 per party provide fun celebrations whilst exposing new families to your gym. Kids seminars and school holiday camps (Easter, summer, Christmas) fill quiet periods whilst generating concentrated revenue. After-school programmes through partnerships with local schools create weekday afternoon revenue.

Retail opportunities include kids gi sales (£40-60 cost, £70-90 retail), rash guards, and gear. Grading fees (£10-30 per belt test) can supplement revenue, though some gyms include promotions in membership. Competition team fees for advanced students cover coaching, entry fees, and travel when applicable. Your overall pricing strategy should integrate kids programmes into broader revenue planning.

Competition offers genuine benefits: goal-setting and achievement, motivation to train consistently, confidence building through performance, and testing skills under pressure. However, drawbacks exist: pressure and stress (particularly for sensitive children), potential negative experiences (losing creates trauma for some), and parental over-investment (parents living vicariously through children's competition).

The optimal approach makes competition optional with low-pressure introduction. Age considerations matter - children aged 7+ typically handle competition appropriately, whilst younger kids often aren't emotionally ready. Never mandate competition or create culture where non-competitors feel lesser.

The IBJJF hosts the London Fall Kids International Open and London Spring International Open at Crystal Palace National Sports Centre, attracting international competitors. The UKBJJA (UK Brazilian Jiu-Jitsu Association) runs the English Open BJJ Championships with comprehensive junior divisions, plus a dedicated Kids League providing age-appropriate competition experience. Regional organisations host events like the OVA Grappling Youth Open in Croydon, specifically designed for youth development.

The UKBJJA also offers Junior Development Days - free training camps for members aged 7-15, providing coaching from elite instructors without competitive pressure. Active competitors typically attend 3-6 competitions yearly, though many children train for years without ever competing - both paths are valid.

Optional competition training classes teach sport-specific skills (points, advantages, strategies) for interested students. Mental preparation emphasises managing nerves, maintaining perspective (it's about experience, not winning), and having fun regardless of outcome. Parent expectation management is critical - communicate clearly that children may lose, crying is normal, and the experience matters more than medals.

Post-competition debriefing (individually or small group) helps children process experience, learn from wins and losses, and celebrate courage for competing. Focus on what they did well, what they learned, and how they demonstrated character.

Many children thrive on non-competitive events that provide recognition and excitement. In-house tournaments with low pressure (everyone wins something, random bracket draws, celebratory atmosphere) teach competition skills without external pressure. Belt promotion ceremonies (quarterly or bi-annually) celebrate achievement publicly with families invited.

Gym demonstrations showcase skills for parents and community, building pride and confidence. Anti-bullying workshops connect BJJ to practical life skills, whilst confidence-building seminars reinforce character development themes. These events create memorable milestones that strengthen retention without competitive stress.

Common reasons include lost interest (boredom, lack of engagement, repetitive classes), difficulty (too hard, frustrating, not experiencing success), schedule conflicts (school demands, other activities competing), peer issues (bullying, not fitting in, no friends in class), and parent decisions (cost concerns, logistics, questioning value).

Understanding that most quits happen in first 3 months or around 12-18 months (the 'blue belt plateau' for kids) allows targeted intervention.

The first 90 days determine whether families stay. Warm welcome and onboarding create crucial first impressions - learn names immediately, introduce families to other families, explain what to expect clearly. Regular progress feedback to parents (weekly initially) demonstrates attention and care.

Early success experiences matter enormously - award first stripe within 4-6 weeks, praise effort publicly, create achievable wins. Building friendships through partner rotation, team games, and social time makes children excited to see friends. Fun and engaging classes with games, variety, and positive energy ensure children beg parents to return. Children deciding they love BJJ in the first month rarely quit.

Visible progress through belt promotions and stripes provides tangible milestones every 3-6 months. Peer community creates belonging - children stay because they've found their tribe. Variety in curriculum (new games, techniques, events) prevents boredom. Character development recognition acknowledges growth beyond techniques.

Parent satisfaction stems from communication, seeing their child's development, and feeling invested in the community. When parents believe in your programme's value, price concerns diminish. Understanding broader retention strategies helps apply proven principles to kids programmes.

Small touches create massive loyalty. Birthday recognition (announced in class, card signed by instructors and students) makes children feel special. Achievement awards beyond belt rank (most improved, best effort, outstanding respect) recognise diverse strengths. Leadership opportunities (helping younger kids, demonstration team, assistant roles) give advanced students purpose.

Exclusive events (pizza parties for students who've attended 6+ months, movie nights, fun competitions) reward loyalty. Consistent scheduling (same days/times weekly) allows families to build routine - schedule changes force families to choose between BJJ and other commitments.

Energy requirements differ dramatically - kids need enthusiasm, animation, and high energy from instructors. Exhausted instructors create bored kids. Language must simplify - use age-appropriate explanations avoiding jargon or complex biomechanics. Patience increases exponentially - expect repetition, questions, and behaviour challenges.

Fun integration should feel natural, not forced - humour, games, and positivity must be genuine. Positive reinforcement should dominate interaction - catch kids doing things right 5x more than correcting mistakes. Adults tolerate critical feedback; children shut down without encouragement.

Clear rules established on day one (respect everyone, try your best, safe training only) with consistent consequences create structure. Time-outs work for persistent disruption, but redirect rather than punish when possible. Loss of privileges (sitting out games, no sparring) provides consequences whilst maintaining safety.

Positive reinforcement catches children doing good ('I love how Sarah is listening carefully!') and creates peer pressure to behave well. Redirect rather than punish - if a child is disruptive, give them a specific job ('Can you help demonstrate this technique?'). Parent involvement becomes necessary for serious or persistent behaviour issues - communicate early rather than tolerating problems.

Specific training needs include teaching methodology for kids (developmental stages, age-appropriate pedagogy), safeguarding awareness training (recognising signs of abuse, reporting procedures, appropriate boundaries), behaviour management strategies (specific to martial arts context), and parent communication skills (delivering feedback, handling concerns).

Your instructor training programme should include dedicated kids teaching modules, not just technical BJJ knowledge.

Effective kids instructors demonstrate patience and enthusiasm - genuine enjoyment of working with children, not tolerance. Natural rapport with kids shows through - children instinctively respond to instructors who 'get' them. DBS checks are non-negotiable legal requirements.

BJJ skill requirements include minimum blue belt, though purple belt or higher brings deeper understanding. Competitive black belts don't automatically make excellent kids instructors - teaching kids requires different talents than sport BJJ excellence. Energy and positivity matter more for young children than technical knowledge depth. Select instructors who light up around kids, not just those with impressive competition records.

Primary audience comprises parents aged 30-45 with children aged 4-15. Geographic targeting focuses locally (5-10 mile radius typically), as parents rarely drive more than 15-20 minutes for regular children's activities. Psychographics reveal parents concerned about bullying, seeking confidence and discipline for children, wanting active alternatives to screens, and interested in character development and practical skills.

Effective messaging emphasises confidence building ('Watch your child transform from shy to confident'), anti-bullying skills ('Give your child tools to stand up to bullies safely'), discipline and focus ('Improve concentration and school performance'), fitness and health ('Active, engaged children who love exercise'), fun and friends ('Your child will beg to come to class'), and self-defence ('Practical skills for real-world situations').

UK parents prioritise anti-bullying and confidence over competition or fighting - lead with character development, not submission techniques. Showcase children having fun in marketing materials, not just serious training.

Local schools offer exceptional reach - distribute flyers, present at assemblies, run after-school clubs (generates revenue whilst marketing). Social media targeting includes local parent Facebook groups, Instagram with photos/videos of happy kids (with consent), and TikTok for reaching older kids and parents. Google Business Profile optimisation captures local search traffic ('kids martial arts near me').

Local parenting forums and WhatsApp groups provide word-of-mouth opportunities. Kids birthday parties create natural marketing - attending children's parents see your programme firsthand. School holiday camps (Easter, summer, Christmas) attract families seeking childcare solutions, converting campers to members. Your broader marketing strategy should integrate kids-specific tactics.

Offer free trial weeks (2-3 classes) allowing children to experience training without pressure. Encourage parent observation so they witness their child's engagement and your teaching quality. Low-pressure enrolment conversations focus on the child's experience ('Did you have fun? Want to come back?') rather than hard selling parents.

Follow-up after trial with phone calls or emails asking about the experience, addressing any concerns, and offering easy enrolment. Many parents need gentle prompting to make decisions - make it effortless to say yes.

Launch with 1-2 kids classes weekly (combined ages if necessary to reach viable numbers). Target 5-15 kids enrolled initially - manageable whilst building systems. Use simple structure to test and refine curriculum, schedule, and policies. Focus on building reputation and word-of-mouth through exceptional experience for founding families.

Starting small allows you to perfect delivery before scaling. Families who join early become advocates who fill future classes through referrals.

Expand to 3-4 kids classes weekly with age group splits as numbers justify. Target 30-50 kids enrolled - significant revenue contribution. Add assistant instructors to maintain quality ratios and provide career development paths. Introduce events and competitions to create milestones and excitement. Refine curriculum and systems based on experience and feedback.

This phase builds momentum - satisfied families recruit friends, creating organic growth. Systematise operations to reduce owner dependence.

Mature programmes run 5-8 kids classes weekly across multiple age groups and skill levels. Target 50-100+ kids enrolled, generating 30-50% of total gym revenue. Appoint a dedicated kids programme manager to oversee scheduling, curriculum, parent communication, and instructor coordination. Run regular events (belt ceremonies quarterly, competitions, demonstrations, camps) and build strong community with deep retention.

At this scale, kids programmes become significant revenue contributors justifying dedicated resources and attention. Understanding scaling principles ensures growth doesn't compromise quality.

Schedule kids classes during after-school hours (4-6pm weekdays) when space typically sits empty. Weekend morning classes (10am-12pm Saturdays) capture families seeking weekend activities. Avoid competing with adult peak times (7-9pm weeknights) unless you have separate spaces - adults and kids training simultaneously requires careful space management.

School holiday camps utilise space during quiet weeks (Easter, summer, Christmas), generating revenue whilst keeping kids engaged. Consider half-day camps (9am-12pm or 1pm-4pm) rather than full-day unless you have staff and space capacity.